TLDR – What’s The Verdict On The Wholesale Formula?

So, is the Wholesale Formula worth it?
Dan and Dylan have raked in over $30 million dollars in sales using their Reverse Sourcing Wholesale strategy and they aim to teach you it in their program. But does learning this method guarantee that you’ll be following in their footsteps and make millions of dollars?
No… you see, Amazon FBA has a low barrier to entry, which means people are jumping onto the bandwagon and increasing competition daily. FBA was launched all the way back in 2006, so think of how many sellers are actually in this market. Dan and Dylan found success nearly a decade ago when competition wasn’t as intense as it is today.
It’s still a massive achievement, so hats off to the gurus, but in this day and age, the difficulty is at its peak. And, let’s talk about how much time it takes to kick-start your FBA business:
- You’ll need to find products with high demand and low competition.
- Find reliable suppliers with proven track records.
- Create attractive listings with detailed descriptions and appealing images.
- Maintain optimal inventory levels so you don’t bump into the issue of stockouts.
- Build trust with customers by giving your best in customer service.
This is gonna eat up your time like a kid in a candy store with unlimited free samples!
Definitely a very time-intensive business to enter, and here’s the kicker: You can put in all that time and effort, and guess what? Success isn’t guaranteed, so you can potentially be wasting months of your life trying to kick-start an engine that just won’t run.
Let’s just say you’ve found the perfect products, suppliers, listings, and customers. Sales are coming through the roof, but here’s the thing: your bank balance isn’t going up in steps as it seems like it’s almost sprinkling in terms of improvement.
Know why? Well, because the profit margins are razor-thin. Even if you’re running ads to promote your products, you won’t last long because ad campaigns are expensive. Even if you push for a higher sales volume, it means more capital is required.
I mean, yes, if you churn out product after product like a cog in the machine, you can improve your margins, but by the time you get a strong footing, you’ll burn out.
It doesn’t seem like a pleasant work environment, right? Almost seems like a battleground! But hey, don’t worry, I do have an alternative program I recommend that tops what the Wholesale Formula offers you.
I suggest you take a look at the Digital Rental Method if you prefer to make money online within a market that has minimal competition, a less time-intensive nature, high profit margins and guaranteed success.
If this sounds more appealing, check this program out here.
Who Can Benefit From The Wholesale Formula And Who Isn’t It For?

The Wholesale Formula could be for you if:
- Looking for mentorship under experienced and successful gurus. Dylan and Dan have generated over $30 million in sales since 2015.
- New to the world of online business and want someone to show you the ins and outs. The Wholesale Formula offers a step-by-step guide, making it easy for beginners to get started.
It may not be for you if:
- Searching for a business model that has a high success rate. Only 4% of sellers make between $50-$100k annually in Amazon FBA with only 1% making more.
- Seeking a program that can get you a passive income stream. Amazon FBA can’t get you passive income because it requires continuous effort and involvement to run the business.
Area | Score | Description |
---|---|---|
Time Investment | 2.6 out of 5 stars | The time investment depends on how quickly you can absorb Dan and Dylan’s teachings. However, launching a profitable Amazon FBA business can take a significant amount of time (3-18 months) as you’ll need to find winning products and reliable suppliers and manage ad campaigns. |
Level Of Control | 2.4 out of 5 stars | Amazon has strict guidelines and regulations in place and if you break any one of them, you can get your account banned or terminated. Your fate is in their hands, and it can be gone in the blink of an eye. |
Ease Of Implementation | 2.5 out of 5 stars | The program is well-structured into 6 modules structured in video format, making it easy to conprehend. One thing to keep in mind is that the Amazon FBA market is oversaturated, making it challenging to stand out. |
Profit Potential | 2.3 out of 5 stars. | The profit margins are low as they sit at a mere average of 15-20% and depend on effective marketing strategies and consistent findings of profitable products. |
Uncover the best Amazon FBA Courses and Gurus in my thorough listing article.
Dan Meadors & Dylan Frost Reviews At A 1,000 FT View

The Wholesale Formula functions within the Amazon FBA wholesale business model. Here’s how it works:
- You set up an Amazon account.
- Find a high-demand product to sell, then source from a wholesaler or retailer willing to sell you their extra inventory.
- You send your products to one of Amazon’s fulfillment centers and they keep them there for you until someone makes a purchase.
- Once a customer buys your product, Amazon handles the heavy lifting of packing, shipping, and customer service on your behalf. That means you’re solely in charge of directing traffic to your listings and pulling in a profit.
The Wholesale Formula’s reverse sourcing wholesale method is slightly different because it bypasses wholesalers to purchase products straight from the manufacturer at wholesale price.
Amazon wholesale, specifically Dan and Dylan’s reverse sourcing method, has been popular amongst online sellers because it allows you to reach a wide audience and potentially scale your business to great heights. Since Amazon takes care of logistics, you can focus on growing your business and generating sales.
Although Wholesale Formula claims to bypass this, there’s one glaring issue with wholesale itself that you can’t ignore: you’re reselling products directly from big brands, who usually markup their prices before they sell.
This means lower profit margins for you!
Here’s an alternative with high profit margins and low competition to sweeten the deal.
Amazon FBA Statistics

- Amazon is expected to make a whopping $637.3 billion in sales revenue by the end of 2024. This shows how popular Amazon really is! If you can find a way to break through the intense competition, a goldmine awaits you. They’re breaking the previous year’s record by generating $575 billion dollars in revenue in 2023.
- Between 2023 and 2024, there was an overall 7% increase in Amazon FBA fees. This is something all new and existing sellers should remember when calculating the full costs.
- In 2023, US sellers sold over 4.5 billion items, which comes to a cracking average of around 8,600 items sold every minute. Definitely a fan-favorite platform amongst the masses!
About The Gurus – Dan Meaders & Dylan Frost

Dan Meadors is from Corbin, Kentucky who received his Bachelors of Arts from the University of the Cumberlands. Dylan Frost is also from Kentucky, but from the Middlesboro city. They both sold collectible card games and this was where they were introduced to retail arbitrage through the CFO of the company they worked for.
In their first three years of selling Amazon, they raked in a whopping $1 million in sales annually and by 2017, they were bringing in around $11 million in sales through their reverse wholesale sourcing method. Now, they’re both teaching students how to make a living through Amazon with their Wholesale Formula program.
How Much Does The Wholesale Formula Cost?

The Wholesale Formula costs $2997 with the option to pay it in 4 payments of $874.
How Is The Wholesale Formula Different From The Rest?
Here is why The Wholesale Formula is different from other Amazon FBA programs:
- You’re taught a unique strategy by Dan and Dylan called “Reverse Sourcing Wholesale” which bypasses wholesalers where you purchase products straight from the manufacturer at wholesale price.
- You have a flexible option to pay for the program as you can split the payments into four parts, making it suitable for those on different budget types to get in.
What’s My Personal Opinion On The Wholesale Formula?

There are a few things you should consider before purchasing any program online:
- How much experience does the guru have?
- Is the program well-reviewed?
- Does the program provide high-quality information?
- Is there enough coaching time available?
- Does the program have an extensive track record?
Would I Recommend The Wholesale Formula?
Based on the above criteria here’s why I wouldn’t recommend The Wholesale Formula:
- There aren’t any reviews on trusted sites like BBB or Trustpilot to give a clear indication of the value provided in the Wholesale Formula.
- PPC advertising isn’t covered so you’ll be missing out on a key strategy for driving targeted traffic, which means there’s a lot of high-quality information missing in this program.
I also have reviews for two other courses you might find helpful.
The Tamara Tee review covers her FBA Winners program, which offers a supportive Facebook group but features fairly basic training.
In my FBA Boss Academy review, I discuss the benefits of 24/7 support, though the varying enrollment fees could be a drawback for some.
Is The Wholesale Formula Legit?

I don’t think Dan and Dylan are scamming you with their program but it depends on how you see it…
When it comes to doing business with Amazon, you’re at the mercy of their strict rules and policies. If you break any one of them, your business will vanish like it’s Houdini.
Here’s the thing, you can read their terms and conditions with a microscope if you want, but don’t be overconfident thinking you know the guidelines.
Why? Well, because they’re constantly changing them…
This means that you’ll need to always be watching out for any updates; otherwise, you can break a rule by “mistake” and feel the wrath of Amazon’s suspension team. Imagine waking up one day, and everything you’ve built has crumbled to the ground. Amazon has a history of removing accounts; it almost feels like a guilty pleasure for them.
Another thing to watch out for is the full costs involved. It’s not as simple as paying Dan and Dylan for their course and starting your Amazon FBA business just like that. You’ll need to cover the costs of inventory on top of that. This can set you back around $5k to $10k, which not many people can access.
So, really assess your circumstances and come to a conclusion whether you can afford to take on such a financial risk. Remember earlier I mentioned that success isn’t guaranteed, so you don’t want to be in debt if things don’t work out.
However, I do have a program I recommend where you’re not asked for a ridiculous upfront investment to start your own entrepreneurial journey.
How does starting with a small amount, something you can afford, like a small portion of your weekly or monthly wage sound? Don’t worry, you can slowly build your business up, there’s no rush. Rome wasn’t built in a day!
Consider the Digital Rental Method if you want a more cost-effective way to make money online. Here’s what you have to do:
- Create a single digital asset, which can take around 3 months to do (average time-frame for students).
- Simply rent it out and earn a monthly payment of around $10k.
You’re guided by a super professional and friendly team who will make this process very easy for you and you get to interact with like-minded individuals on the same financial freedom journey as you, potentially making long term friends along the way.
You can pretty much begin today and receive a payment within a couple of weeks. I mean, if you compare this with what the Wholesale Formula gets you, where you could be waiting months to see some cash come your way, it’s a no brainer!
If this interests you, you might want to take a look at the Digital Rental Method.
What’s Inside The Program And Is The Wholesale Formula Cost Worth It?

With a step-by-step guide, the Wholesale Formula will teach you the exact method Dan and Dylan used to create a fortune for themselves in Amazon FBA. There are 6 modules of video training available which also include the following:
- PDF transcripts
- Additional tools
- Guides
- Worksheets
- & a build-your-own website tutorial
Oh, and you also get lifetime access to the training materials!
The program isn’t considered too pricey, but it might not be worth it if you feel like you can find their knowledge for free somewhere else like YouTube. However, whether the program is worthwhile does depend on individual goals and expectations.
Keep in mind though that there are programs out there that teach you the Amazon FBA business model as a whole that cost a fraction of the Wholesale Formula.
Conclusion: Is The Wholesale Formula Scam Real?

Let’s recap:
- Amazon FBA requires a huge portion of your time to find products that are profitable, find reliable suppliers, create listings with detailed descriptions, manage inventory levels so you don’t have stockouts, promote your products by running ad campaigns, and manage customer service.
- The business model is infested with intense competition with new competitors added daily through its low barrier to entry, making it challenging to stand out.
- The profit margins are razor thin with the average sitting anywhere between 15-20%.
- There’s a huge upfront investment needed to cover the costs of inventory, which can potentially cost you anywhere between $5k-$10k, making it unaffordable for those on a tight budget.
- Amazon has strict rules in place and if you were to break them, you risk losing your business.
- Success isn’t guaranteed as the market is always changing, which means if you don’t adapt to it with new strategies, you will sink.
So, is the Wholesale Formula worth it? I don’t think so…
I’m not saying the Wholesale Formula was created to scam anyone but there’s just too much uncertainty involved. With the amount of time and finances it requires, it’s just not worth it, especially the fact that you’re not guaranteed a positive result at the end of the day.
I prefer to spend my time and effort in a program where you’re actually rewarded and can earn a reliable stream of income. That’s why I recommend the Digital Rental Method!
The best part about this program is that you own and control everything, which means you don’t have to worry about your business getting taken away like with Amazon FBA. Oh, and you can enjoy a delicious 90-95% profit margin.
If this sounds more like what you’re after, take a look at this program here.
What Is The #1 Way For Making Money Online In 2025?

After scanning through various business models, I recommend the Digital Rental Method for beginners entering the online business world.
- Flexibility: With Amazon FBA, you’re gonna have to spend most of your time trying to find products that have the potential to be profitable in the long run. This can take you anywhere from a few weeks to a few months because the market is so saturated that finding such a product is like looking for a diamond in the rough.Once this has been done, you’ll need to market and promote your products, which means testing out ad campaigns to see which one works. There’s also dealing with inventory levels, customer service and keeping in contact with suppliers. Definitely time-intensive!However, with the Digital Rental Method, you don’t have to deal with so many responsibilities that keep you away from your loved ones. You can pretty much create an income stream for yourself by dedicating a few hours of your spare time each day.
- Ownership and Control: Amazon can literally take away your business without hesitation if you break one of their ever-changing rules. It’s a shame though because most people are unaware of how easily they can break them. And, the thing is Amazon’s no stranger to taking away accounts as they have a history of doing so.With the Digital Rental Method you own everything! This means you don’t have to worry about losing your business the next waking day. You control it all and this is the major advantage of full ownership. Oh, and you’re bathing in a warm bubbly 90-95% profit margin on top of that!
- Low Start-up Costs: You’re looking at potentially spending around $5k-$10k in inventory costs for Amazon FBA. That’s quite a sum, isn’t it? With the Digital Rental Method, you could possibly start earning without spending a single dollar.
- Minimal Ongoing Expenses: Amazon fees and costs for running ads are gonna seriously stack up in the long run. It’s not something you can avoid so you better start emptying your pockets on an ongoing basis! However, with the Digital Rental Method, you can run your business with the absolute minimalist of costs.
- Helping Real People: With the Wholesale Formula you’re not helping anyone but yourself. However, with the Digital Rental Method, you’re helping small local businesses keep their business running by getting them customers through the door with your service. This way they can keep a roof over their head and provide for their family’s.
It’s up to you at the end of the day. You can give it a shot with the Wholesale Formula and maybe earn some profits a couple of years down the line when you manage to break even from your initial costs. Or, you could join a community of individuals who are on a journey towards financial freedom, where you can absolutely generate a passive income stream for yourself within a short period of time.
If you prefer to make money online while helping those around you, I suggest you take a look at the Digital Rental Method.