Lord Ecom Review (Update 2024): Is Ecommerce Ad Secrets By Brett Fallarino Legit?

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Lord Ecom Review

This Lord Ecom review has been thoroughly researched with information and testimonials that are available to anyone in the public. Any conclusions drawn by myself are opinions.


The lord strikes again.

No, I’m not talking about the dark lords you’re probably thinking of, you know Lord Vader, Lord Sidious, or hell even Lord of the Rings.

I’m talking about Brett Fallarino, of course, the self-proclaimed “Lord Ecom.” He’s the modern-day digital wizard who is all about dropshipping with Facebook ads.

Rather than go with the trends and run viral TikTok ads, he’s decided to go against the grain.

Instead, he’s going back in time to what all the dropshippers used to do, which is run Facebook ads to get sales.

As the saying goes, “Everything old is new again.”

Lord Ecom now runs an Ecommerce Ads Secrets course where he teaches you his Facebook ads strategies.

His program seems promising, but something in the back of your mind doesn’t feel right. Maybe because he’s young? Or maybe you’re tired of seeing young dropshipping wiz kids with their rented Lambos.

Whatever the case, I’ve got you covered.

I’ve done dropshipping myself for years and know the ins and outs of the industry (scaling stores to multiple 6-figures). Beyond that, I’ve also been writing course reviews on dropshipping gurus, so I know who’s legit and who isn’t.

In this Lord Ecom review, we’re gonna zoom in on what this young 20-something-year-old has to offer, including what’s in his program, the cost, and whether you should fork over your hard-earned money to him.

If that sounds good, let’s jump in!

Key Insights


Average Rating


Ecommerce Ad Secrets (EAS) is a mentorship program that focuses on teaching you Facebook ad strategies. What I appreciate about EAS is the SOPs, templates and group coaching calls Brett provides. But, neglecting to teach other areas of dropshipping, like product research, is a big miss.

The Strengths

  • EAS Mentorship Program comes with a 90-day action-based refund policy. That means if you do the work, you probably will get your $217 money back.
  • You receive monthly mentorship calls, meaning you can get personalized help from Brett himself.
  • It includes a Discord community, so you can network with other ecommerce entrepreneurs and gain valuable insights from others on the same journey.

The Weaknesses

  • EAS is missing a ton of important information, such as how to pick the right dropshipping niche or product research. This means you'll need to pay another guru to learn this information.
  • No public reviews, so it's anyone's guess as to whether the course actually can deliver results or not.
  • EAS solely focuses on Facebook ads, leaving out other methods like TikTok and Instagram. This means you're not giving yourself the best chance to succeed.

TLDR – What’s The Verdict On Brett Fallarino and His Ecommerce Ad Secrets Program?

TLDR - What's The Verdict On Brett Fallarino and His Ecommerce Ad Secrets Program?

Brett Fallarino makes a lot of sense in his YouTube videos. His Facebook training isn’t too shabby, and I like how formulaic his approach is.

But dropshipping is just too competitive these days. 

So for that reason, I wouldn’t pull the trigger on buying the Ecommerce Ad Secrets.

Imagine a game of musical chairs, except there are a hundred players and only one chair.

That’s how cutthroat dropshipping feels.

I remember launching this interactive dog toy on my Shopify store. (you put dog treats under the carrots, which relieves boredom)

interactive dog toy example

After a few days, these products were flying off the shelves like hot cakes..

Sales were climbing, ads coming back at 2-5x profits, and it felt great… 

for about a week.

Then, like ants to a picnic, competitors swarmed in. My ad copy somehow became theirs, product images mirrored across multiple stores.

I went from profit paradise to penny-pinching purgatory.

Sure, I took courses on mastering Facebook ads (similar to courses like the one by Brett Fallarino), hoping for a magic shield against the copycat onslaught. 

But no course could change the rules of the dropshipping game.

So what should you do instead? 

Well, here’s a good place to start:

the Digital Rental Method


It’s the exact system I used to make a comfortable living for myself.

And it allows you, the worn-out 9-to-5er craving freedom, to make money without fearing competitors who could swoop in & wipe your business overnight.

There’s 33 million small business owners in the US alone and 400 million worldwide…

All potential clients who could be paying you every month…

Using this system called the Digital Rental Method, you’d only need 5 people to say “yes” one time, to earn $10k+ per month..

And lemme tell you from someone who’s tried both dropshipping and the digital rental method, getting 5 people to pay you once is a whole lot easier.

The entire system is simple. 

No need to learn overly complicated Facebook ad strategies.

If you wanna learn the simple way to get money, maybe try the Digital Rental Method.

Or if you wanna go down the path with Lord Ecom, let’s keep rolling.

Who Benefits From Ecommerce Ad Secrets, And Who Should Stay Away?

Who Benefits From Ecommerce Ad Secrets, And Who Should Stay Away?

The right mentor is everything. They can set you up for success by giving you the right strategies, or they can demoralize your confidence and be a huge time waster.

It might be a good idea to buy Ecommerce Ad Secrets if…

  1. You enjoyed other dropshipping courses like Low Hanging System and EcomBabe.
  2. You have other digital marketing skills already like copywriting, email marketing, social media management, etc.
  3. You wanna make a few extra bucks here and there but don’t care for creating a long-term sustainable business.

On the other hand, you should look elsewhere if…

  1. You wanna learn from an experienced guru to help you start a dropshipping business since he’s only been teaching for a few years.
  2. You wanna make real money. The average dropshipping margin is 15-20%, making it very difficult to earn a 6-figure income.
  3. You wanna give yourself the best chance to succeed. 90% of ecommerce businesses fail…

Explore my detailed listing of the best Ecommerce Courses & Gurus for additional recommendations.

Ecommerce Ad Secrets At A 1,000 FT View

Ecommerce Ad Secrets At A 1,000 FT View

Let’s take a look at what Ecommerce Ad Secrets is and what it’s all about.

Time Investment3.0 out of 5.0You’ll need to continually come up with new ad creatives, new angles, new sales funnels, new marketing campaigns, etc. This can take 10-30 hours per week.
Level of Control1.5 out of 5.0Facebook can ban your ad account overnight. Many times it’s not even your fault.
Ease of Implementation3.0 out of 5.0Learning the technical details of Facebook ads isn’t something you can pick up overnight. It takes months of testing.
Profit Potential1.0 out of 5.0The average margin for dropshippers is between 15% to 20%.

What Is Ecommerce Ad Secrets

Ecommerce Ad Secrets Mentorship Program

Ecommerce Ad Secrets is a mentorship program that teaches you how to run profitable Facebook ads. It covers topics such as how to:

  1. Properly set up your accounts
  2. Test ads fast and scale the profitable ones
  3. Build landing pages to optimize conversions

In my opinion, his course is really geared towards dropshippers already running Facebook ads. That’s because he doesn’t teach the other aspects of ecommerce, meaning you’ll have to learn them from other courses.

About The Business Model

Dropshipping is a business model where you sell products without holding inventory.

dropshipping business model

Brett specifically focuses on low-ticket dropshipping rather than print-ond-demand or high-ticket dropshipping.

With over 26.5 million dropshipping stores, it’s a hyper competitive space where standing out is harder than ever.

Brett shows you how to run Facebook ads to generate traffic to your store. He gives you the specifics of the various testing strategies, like how to test angles, audiences, and ad budgets.

You might also find my reviews of two other e-commerce courses insightful. Effortless Ecom offers a turnkey dropshipping business with product picks and marketing strategies but may fall short due to high failure rates in dropshipping and overly optimistic earnings projections.

Additionally, PPC Coach provides a group coaching program with 24/7 forum support, three live monthly training sessions, and a vast library of past sessions. It’s free for the first 30 days, then $49.99 monthly with no refunds, but you can cancel anytime.

Who Is Lord Ecom (Brett Fallarino)?

Brett Fallarino
Social Media PagesSourcesNumber of Followers
YouTubeLink3.98k subscribers
InstagramLink5,489 followers
Facebook GroupLink686 members

Before Lord Ecom became the defacto leader who ruled all of ecommerce, he was just a normal lad. He attended SUNY Osewgo and got his degree in Finance.

In 2017, his life would change forever.

He started Shopify dropshipping and quickly rose to fame when he made $43,000 in 40 days.

Praise the lord!

These days, his mission is to help 100 students become millionaires. (is he even a millionaire himself?)

Nevertheless, I respect the ambition.

What Is The Cost?

Ecommerce Ad Secrets Mentorship cost

Ecommerce Ad Secrets is an ongoing mentorship program, which costs $217 per year or $47 per month.

If you choose to pay upfront, you’ll save $347.

Personal Opinion On Brett Fallarino And His Program

Personal Opinion On Ecommerce Ad Secrets

“Facebook is going to eventually ban you and it’s going to be 100% their faultsays Lord Ecom in one of his YouTube videos.

Facebook ad policies slideshow

And if you do somehow magically get your account back, he says your account will be penalized.

Hmm. Ironic coming from a guy who sells a course on Facebook ads.

Look, I think Brett Fallarino is a nice guy.

His heart seems like it’s in the right place, and he puts a lot of thought into his slideshows on YouTube. What I’m saying is he’s not an internet charlatan looking to scam you.

I personally love Facebook ads and still run them, but I can confirm Facebook hates dropshippers.


  1. Most dropshippers steal trademark content – This is against their terms and conditions.
  2. Bad customer reviews – Slow shipping times, poor quality, unresponsive customer support, and a lot of misleading ads will piss customers off, which in turn scare away users from Facebook.

This is exactly why Facebook continues to purge a lot of dropshippers off their ad platform and why many of them have fled to TikTok instead.

Once your ad account is banned, it’s a living nightmare.

  • Getting in contact with Facebook is darn near impossible. (You have a better chance of finding Bigfoot than getting a response from Facebook’s support team.)
  • If you do get it back, your account will be penalized.
Facebook ad account slideshow

I mean, why risk it for the biscuit?

Making money shouldn’t feel like you’re walking on eggshells, constantly worried about whether Facebook is gonna axe your ad account.

If you wanna build a business that gives you peace of mind, I personally think the Digital Rental Method is as secure as they come.

People who follow this ‘one-page-lander‘ system often live incredible lives. Like traveling to Bali to feed monkeys or taking their loved ones to Nobu to enjoy the fanciest piece of fish they can find.

How do they do this?

Because they know that when they lay their heads down at night, their business is secure and won’t crumble overnight.

If you wanna build something rock-solid for you and your family, maybe you ought to take a look and see what the Digital Rental Method is all about.

What’s Inside?

What's Inside of Ecommerce Ad Secrets

Ecommerce Ad Secrets Mentorship Program comes with four major deliverables:

  • EAS Video Training – You receive videos on how to vet products, build landing pages, and scale your profitable ads.
  • Ecom Lords Discord Community – You get access to a Discord community.
  • Monthly Mentorship Calls – Brett provides group coaching calls to answer questions.
  • Lord Ecom’s SOPs & Templates – You’ll get resources to optimize your dropshipping process.

Is There A Refund Policy?

refund policy

Yes, there’s a 90-day action-based guarantee. He says if you’re not thrilled with the results, he’ll refund you fully and promptly.

It’s hard to say whether he’ll honor this refund, but let’s take him at his word.

Conclusion – Should You Buy?

So, should you roll the dice on Brett Fallarino and his EAS program?

Nah. Don’t do it.

Personally, my philosophy on investing in programs is this:

You wanna find a mentor who has the success you wanna have and has the lifestyle you want to live.

While I like Brett and respect his hustle, I can’t really tell whether he’s really got a successful dropshipping business.


He seems to be always starting new Shopify stores left and right.

If you were so good with dropshipping, wouldn’t you just focus on one store and scale it to the moon?

My guess is

a) his stores were no longer profitable

b) his stores got banned or had bad reviews

Either case, this would lead him to jump ship.

Being in this game for many years now, I can spot these red flags like a hawk. The trick is to always read between the lines with these gurus and ask yourself, what kind of things are they not telling you.

Speaking of reading between the lines, you probably wanna continue reading below..

I go over why there might just be something better out there that’ll knock your socks off.. (something even the almighty Lord Ecom has never thought of)

My #1 Alternative For Making Money Online In 2024

I’ve personally tried all of the major online business models:

  • I’ve dropshipped baby onesies and pet toys through my Shopify store
  • I’ve printed and designed custom t-shirt to sell on Etsy and Redbubble
  • I’ve sold phone cases and accessories through Amazon FBA
  • I’ve even tried buying and flipping 4K TVs to make a few extra bucks

And I made money with all of them, so trust me when I say: there is no “perfect” business model.

That being said, my #1 recommendation for making real money online is, hands-down the Digital Rental Method.

Whether you’re a complete newbie, or you’ve been around the block before but have never had that “big win” to propel you forward, then the Digital Rental Method is for you.


1)Time: If you’ve got a spare hour or two each day, you can do this. If you want to drop everything and go all in, you can do this. More time obviously means faster results, but even putting in a few hours per day is enough to see real success.

And because of that flexibility, you don’t need to trade your time for money. Once the income starts, it’s recurring.

That means you can take a month off, travel the country, pursue a passion project, chill on the beach, or charter a boat across the world.

But you can only do that once you’ve created an income stream that doesn’t require YOU to be there all day, every day.

Of course, with ecommerce, you’re chained to your computer. You constantly need to find and chase winning products. Then you need to film and create ad videos and drive traffic to them. From there, you need to answer customer emails and fulfill orders, which can be a part-time job in itself.

2) Ownership & Control: With dropshipping, you don’t actually own anything. You can’t control your product quality, or even what the package looks like when it shows up.

Technically you own your Shopify site… but ad platforms could shut you down on a moment’s notice… so you don’t really have much control there.

I’ve personally have my ad account shutdown for no reason. I spent weeks trying to get a hold of the support team only to give a vague answer. Beyond that, I’ve had Paypal and stripe holds as well.

Why pour your soul into a business that could be taken away from you at the drop of a dime?

When you follow the Digital Rental Method, you literally own all of the assets, which means you have ultimate control.

3) Fulfillment: Alright, so you don’t have any inventory… but that worry has been replaced with the pains of overseas fulfillment.

That means your customer is going to have to wait 3-4 weeks to receive their order.

Then add in the current global supply chain woes… and you’re looking at 5-6-7 weeks!

Then the customer slaps you with a refund, and all of that time spent testing and spending money on ads was for nothing.

And when customers receive the product, they instantly know that the products are from China due to the low-quality packaging and product. Often, the ad is misleading and doesn’t always look like the product or is as good as advertised.

You don’t have to worry about any of that when you’re renting out digital properties.

4) It’s Effectively Copy-Paste: Here’s my favorite part: once you have your first Digital Rental Property up, you can literally copy-paste another version of it and find another willing “renter” in a few days. DOUBLING your income doesn’t get much easier than that…

If you wanted to double your income with dropshipping, you would need to sell twice as much inventory, or double your profit margins. And I can guarantee you (from my shopify dropshipping days), that’s a lot harder than a few clicks & a phone call.

5) Big Margins: With dropshipping, you’re often going to have really slim margins. You can expect about 5 to 30% margins from dropshipping.

That means you need to hit a serious scale to make serious money. I’m talking thousands of orders every month to even make any meaningful income that would allow you to quit your job. This usually entails spending A LOT of money on ads and other methods for growing traffic to your product.

Building a Digital Rental Empire means that your profit margin is nearly 100%. Watch here to learn how.

Just a reminder: these Digital Rental Properties are worth (at a minimum) $500/mo in semi-passive income. And each time you create another one, your income increases and the effort put into creating the next property decreases.

Best case scenario, you have properties bringing in over $3,000+/mo on auto-pilot.

6) You’re Helping REAL People: My biggest gripe with dropshipping is that you’re usually finding some product that’s complete garbage, and are tricking people into buying it. It provides no real value to them, or to the world in general.

It’s cool in the short term to make a quick buck, but in the long term, it gets really old, really fast. 

But when you follow the Digital Rental Method, you’re helping solve REAL problems that people are ASKING for help with.

Small local businesses around the world need one thing: customers. Without them, their business would fall apart. If we can provide those customers, they’re going to be really happy – and they’re going to pay you for it.

You’re helping a struggling mother or father put FOOD on the table for their families, put their kids through college, or simply live life a little bit more comfortably.

Having this type of impact on the world is what will help you sleep soundly at night.

So, the rest is up to you. You could keep looking at other dropshipping programs like Lord Ecom, which might make you money 12 months from now.

You could keep researching and researching for the next few months (or few years), never making a concrete decision.

OR, you can look deep inside, think about those dreams, hopes, & desires, and make the decision to ACTUALLY make it happen, just like it has for thousands of other students before you.

Making a fortune while actually helping real people who need it.

If this sounds like you, click here to see how it all works.

Erica Hill
Founder of The Inbetween

“My journey began like many others – the all too familiar corporate treadmill, where success seemed defined by long hours in a skyline office. I did well in school, climbed the corporate ladder, but fulfillment felt elusive.

Eventually, that feeling led me to the world of ecom, where I ran dropshipping, print on demand & FBA hustles that brought some successes – but they also brought many challenges.

It wasn’t until I found the Digital Rental Method that I really found my groove – which still happens to be my #1 recommendation for making money online!”

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