AMZ Fastlane Review (2024): Is Alec John A Legit Amazon FBA Coach?

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AMZ Fastlane Review

This AMZ Fastlane review has been thoroughly researched with information and testimonials that are available to anyone in the public. Any conclusions drawn by myself are opinions.


Hello, and welcome to my AMZ Fastlane review. 

Do you want to make money by selling items on Amazon?

Starting a business can be challenging. You may have done plenty of research and even watched YouTube how-to videos, dreaming of earning big and breaking free.

Then, bam! Real life hits you.

The Amazon marketplace is like a gigantic mall with millions of sellers trying to sell their goods to customers. Almost everyone thinks they’ve got the perfect product that’ll make them rich. It’s a jungle in which only the strongest can survive.

Guess what? You’re not alone. Just like you, thousands of Amazon FBA hopefuls feel the same way.

Here comes Alec John…

He promises to help you beat the competition. This brings me to the main point of this review.

  1. I’ll dig deep into Alec John’s creative approach to Amazon FBA. I’ll discuss AMZ Fastlane’s cost and look into any scam allegations.
  2. I’ll examine Alec John’s YouTube channel, where he’s shared valuable insights for over a decade.
  3. I’ll examine the content of the AMZ Fastlane course, which claims to teach you how to research and select winning products to sell on Amazon.
  4. I’ll even examine AMZ Fastlane’s claim that you can develop a product description that stands out and sells on Amazon.

With my review, I hope you can make a more informed decision about whether AMZ Fastlane is worth the price tag.

Don’t go anywhere because I’m answering the big question, Is Alec John A Legit Amazon FBA Coach?

Key Insights


Average Rating


Amz Fastlane helps you start and grow your Amazon FBA business. Join a community where members share ideas and receive advice. Alec and his team will also show you the ropes - they've been through the ups and downs of Amazon selling. Throughout the course, you'll learn how to find the right products, deal with suppliers, optimize your product listings, advertise, manage stock, and expand your business. The downside? The price is pretty high, which might not be ideal if you're starting.

The Strengths

  • It covers topics like setting up product listings, shipping strategies, and using Amazon's PPC ads. It's a solid base to run an Amazon FBA business.
  • The course's 150 videos, PDFs, templates, and mentorship opportunities can help you better manage your Amazon FBA business. These resources can also save time and effort, help you learn effectively, and increase your odds of success.

The Weaknesses

  • There are many opinions on AMZ Fast Lane and Alec John. This suggests that not everyone will benefit from the program.
  • Alec says Amazon PPC advertising costs can range from $0.05 to $10 per click. This expense may put you off.
  • It has mixed reactions, showing no consensus on its effectiveness. You might find this confusing if you're considering joining.

TLDR – What’s The Verdict On AMZ Fastlane By Alec John?

What’s The Verdict On AMZ Fastlane By Alec John

Dreaming of having an e-commerce business that makes money while you sleep? AMZ Fastlane, like many other FBA programs, promises that. 

It offers the illusion of starting a successful business without spending much on inventory and advertising. 

Sounds too good to be true? Not necessarily.

Several online success stories have been with Amazon FBA. I made some money with it as one of my first online businesses. 

Compared to other ways to make money online, Amazon FBA is a great option! 

But should you jump right in? No. Don’t pick a business model because it’s “not as bad.”

Choosing between two bad options still leaves you with a bad choice. 

Consider these three things if you’re considering an FBA business: 

  • Day-to-day operations
  • Creating products that make a splash
  • Your time—your most prized asset!

FBA can make money, but it’s no stroll in the park! 

Here’s why: 


You don’t have to worry about shipping, packaging, or returns; Amazon handles everything. I love it. 

Here’s the catch: Amazon has strict rules about using its warehouses. It’s not mentioned in most courses’ flashy promotions. 

Completing this process alone can take 4-5 hours. If you don’t have a large team, this stage could take a lot of your time. 

But don’t get me wrong – FBA isn’t evil. It’s just a matter of knowing what you’re signing up for. AMZ Fastlane isn’t a “set-it-and-forget-it” type of business. 

Courses might tell you to assign this prep to another company, but there’s a catch. You’ll lose a big chunk of your profits. Because you’re part of FBA, Amazon already takes home 30-40%, so your margins are pretty thin.

Looking for top products

Most popular products peak for a few months and then dip. That doesn’t mean Amazon FBA is a bad gig—you just need to stay on top of the latest trends. 

Some suppliers can give you an inside scoop on upcoming items if you have a great relationship with them. It would be best not to count on this happening until you’ve made big bucks together. 

It’s essential to keep up with current trends and be innovative. Aim to be the first on the scene rather than being the last one with leftover stock. 

Are you considering starting an evergreen business, like selling scented candles? Scent candles are highly competitive, so be prepared to compete with established brands like Yankee Candle. You’re in for a challenge!


It takes 3 months of trial and error before you see a cent when you start an Amazon FBA or any e-commerce business. 

Generally, you’ll reach break-even around six months. 

This assumes everything is done correctly from the start, which is not impossible with a great program, but not standard. 

It’s common for new businesses to run at a loss in their first year, and Amazon FBA is no exception. As a former Amazon seller, I’m just keeping it real.

Are you interested in a profitable, unique, non-FBA income stream that could help you start earning right away?

Think of a system without:

  • Stock to be concerned about.
  • Mediocre profit margins.
  • Having to wait a whole year to see profits.
  • A never-ending search for “in-demand products.”

Would you like to earn $2,000 – $10,000 per month consistently? 

Do you want a system that can scale as high (or as low) as you like?

Consider trying out the Digital Rental Method if you’re intrigued. 

Want to find out more about AMZ Fastlane? Keep reading.

Who Benefits And Doesn’t Benefit From AMZ Fastlane? 

Who Benefits And Doesn't Benefit From AMZ Fastlane? 

You might be interested in AMZ Fastlane if: 

  • You want to start or expand your Amazon FBA business.
  • You’re an entrepreneur who wants help tackling Amazon FBA’s tricky parts.
  • You’re interested in making money and reaching financial independence through running a business.

You might not want to use Amazon Fastlane if: 

  • You don’t want to set up an Amazon FBA business or earn financial freedom via entrepreneurship.
  • If you’re not ready to put time, effort, and money into setting up and creating an Amazon FBA operation.
  • If you’re worried about financial risks and unpredictable market conditions when starting a business.

For a comprehensive look at other courses, read my article on the best Amazon FBA Courses & Gurus.

AMZ Fastlane – The 1,000FT Overview Of This Online Opportunity

Business Model

Fulfillment by Amazon (FBA) is the process by which sellers find products to sell, create Amazon product listings, and ship the items directly to Amazon’s warehouses. With Amazon’s solid customer base and reputation, it’s a popular way to achieve financial independence. 

The seller sources the products through wholesaleretail arbitrage, or independently, then sends them to Amazon’s fulfillment centers, where Amazon takes control. Amazon handles everything from stock storage to packaging, shipping, returns, refunds, and prime shipping.

A seller only needs to focus on finding the right products and maintaining their store. 

While it may appear like a fast track to success, it has some significant drawbacks.

Amazon Fastlane can be expensive, even without considering the initial product purchase. You must pay additional FBA fees to keep the items in Amazon’s warehouse. Fees are deducted from your income, resulting in lower profit margins. 

The second disadvantage of Amazon FBA is that it requires substantial investment in inventory, which carries the risk of the stock not selling. Your product listing may fail in Amazon’s competitive environment, leaving you with unsold inventory. 

Another layer of stress can be added by complying with Amazon’s policies. Amazon account suspensions are possible if you violate the strict and constantly changing rules.

Due to increasing competition, it has become increasingly difficult to establish a successful business on the platform.

study conducted by WebRetailer found that only 18% of Amazon sellers earn over $10,000 per month, and just 10% earn over $25,000.

According to the same research, 50% make between $1,000 – $25,000 annually, with 22% making less than $1000.

Most hopeful sellers imagine endless wealth, but obviously, this is not the case.

Although Amazon FBA can provide significant financial independence, achieving success isn’t always guaranteed. 

About The Guru- Alec John Reviews

About The Guru Alec John

Alec John developed the AMZ Fastlane course to help people learn how to build successful Amazon FBA businesses. It covers researching products, negotiating with suppliers, creating listings, shipping products, and advertising. 

While some praise AMZ Fastlane and Alec John, others disagree about its simplicity and effectiveness. 


AMZ Fastlane Cost

AMZ Fastlane Cost

The cost of Alec John’s AMZ Fastlane course usually ranges between $997 and $1,997. More than 150 training videos, guides, and templates are available to help you with your business plan.

How Is AMZ Fastlane Different From Other Similar Programs? 

Alec John’s AMZ Fastlane is a mentorship-focused Amazon FBA program. From product thorough research to shipping, it covers topics that will help you build a profitable Amazon FBA business. With over 150 videos, PDFs, mentorship, and templates, the course simplifies Amazon FBA.

Newbies and seasoned entrepreneurs alike can use it, making it useful to a wide audience. Amazon Fastlane isn’t just a collection of basic information – it’s a step-by-step guide.

You also get lifetime access to course updates, mentorship, and student groups, offering ongoing support as they learn the ins and outs of Amazon FBA.

Be sure to read my FBA Growth University review, where Jacqueline and Sal offer thorough training to enhance your Amazon FBA business.

For more information, check out my review of the Amazon Wizard course, which offers a comprehensive curriculum for beginners and a three-month mentorship but lacks community engagement features.

What’s Inside AMZ Fastlane?

What’s Inside AMZ Fastlane

As part of the AMZ Fast Lane program, you’ll receive: 

15+ hours of in-depth video training covering all aspects of Amazon FBA, including identifying lucrative products through Jungle Scout.

Learn Alec’s personal PPC strategies for finding converting keywords and optimizing your campaigns with guides, checklists, templates, and pre-built funnels. For maximum sales, the course includes pre-set funnels.

Alec’s extra Facebook/Messenger training and listing review. Learn how to monetize Facebook and collect emails for future marketing efforts.

Join a Facebook Group of like-minded individuals for answers to your questions.

Alec’s Personal Mentorship 

Unveiling AMZ Fastlane Scam: My Personal Opinion

Unveiling AMZ Fastlane My Personal Opinion

Let’s tackle the main question: Is AMZ Fastlane a rip-off? Nope, it isn’t.

They won’t just take your money and run. You can make money, but it’s more challenging than Alec John makes it seem. 

It takes a lot of work initially for Amazon FBA businesses to succeed, and there is no guarantee of big profits. You might find that killer product no one has heard of, but remember, you’ll have to scale up big. 

Don’t get me wrong. I’m all about working hard now to sip drinks on a sandy beach later. But when I put in that much effort, I want a sweet payout and pretty much a sure thing. 

The same three months could be spent hustling on the side and earning $500-$2,000 a month with Digital Rental Properties (a source of stable income?). 

What’s the best part? You can kick-start it in no more time than 3 months (I did it in 2 weeks with the Digital Rental Method). 

Unlike Amazon FBA, it can be managed from anywhere in the world. You only need Wi-Fi. That’s what I call a “laptop lifestyle”! 

Some people I know are running six-figure businesses while being Digital Landlords: 

  • Visiting the Grand Canyon
  • Taking a dip in Miami Beach’s waves
  • RVing across Europe

They prioritize enjoying life over making money. All are made possible by this program

Take a break for weeks, even months, and the cash will roll in. Remember, life comes first? 

If the idea of an endless vacation appeals to you, check out the Digital Rental Method!.

Conclusion- To Buy Or Not To Buy According To The AMZ Fastlane Review

AMZ Fastlane would not be my #1 choice.

Alec’s promises of big cash through Amazon FBA sound great, but there are some things you should consider first. 

This course has a price tag that might shock your wallet. Spending a bundle on it could be a considerable risk unless you’ve got spare change. There are other courses out there that don’t cost an arm and a leg. 

I do like Alec’s lessons on picking winning products. Unfortunately, there aren’t many AMZ Fastlane reviews from people not connected with the course.

Also, running an FBA store on Amazon requires work. You need to learn a lot about Amazon’s rules, customer reviews, and stock management.

Alec says he can help you, but you might have to get your hands dirty first. 

With his YouTube channel and success over the years, Alec knows what he’s doing with Amazon FBA. However, building a successful business on Amazon requires more than taking a course. Time, knowledge, hard work, and staying on top of market trends are necessary. 

So, is AMZ Fastlane a scam? I wouldn’t go that far.

Before you spend hundreds of dollars on Alec John, consider your budget, read more independent reviews, and understand the risks.

Consider a course with more reasonable pricing or even a trial period. 

What’s My Number #1 Way To Make Money Online In 2024?

I have tried a lot of online business models myself, including: 

  • I’ve sold fidget spinners through Amazon FBA.
  • I’ve dropped-shipped a toilet bowl and am putting green on Shopify.
  • I’ve also marketed women’s health supplements via Clickbank affiliate marketing.

All of them have made me money! There is no one-size-fits-all business model. 

However, if you ask me about my favorite method for making serious cash online, it’s definitely the digital rental method.

No matter your experience level, the Digital Rental Method is for you. 

I’ll tell you why: 

1) Time: Do you have an hour or two to spare daily? That’s great, I think we can pull this off.

Interested in going all in? That works, too. The more time you spend, the quicker the results will be. Nevertheless, even a few hours a day can make a big difference. 

The best part? You’re not tied to it. As soon as the cash flow starts, it keeps coming. 

Take a month off, travel the world, start a new project, or relax on a beach. 

Remember, all this freedom is only possible once you have a dependable income source.

2) You’re in charge: With Amazon FBA, you don’t actually own your customer base. Amazon can turn the switch off and shut you off at any time. It’s been done before, and it can be done again. Why put your heart into a business you don’t own?

Digital Rental Method gives you ownership rights. The power is in your hands. 

3) Sweet Profit Margins: FBA profit margins can be tight. The more you sell products, the more you spend on ads and marketing. 

With the Digital Rental Method, you’ll make nearly 100% profit. Check out this video to learn more.

With each digital rental property, you can earn $500+ per month. The more properties you create, the more income you earn. What’s even better? It gets easier and faster every time. 

On autopilot, you could earn over $3,000 per month from properties. Doesn’t sound bad. 

4) It’s a simple copy-paste job: Set up one Digital Rental Property, then duplicate it. Another buyer, another income stream. It’s like doubling your profit without even trying. 

Prepare yourself if you plan to do this with Amazon FBA. It’s either double your sales, double your inventory, or double your profit margins. Let me tell you (flashback to my fidget-spinner FBA saga), it’s a whole lot harder than a few clicks and a phone call. My word is your bond.

A common criticism of FBA is that it often feels like you’re just helping yourself. Is there really a need for yet another random gadget? It may earn you some money initially, but it loses its luster quickly. 

The Digital Rental Method, however, is different. You’re offering real solutions that people genuinely want: 

Local businesses worldwide crave one thing: customers. Customers are the lifeblood of their business. You become their hero by bringing these customers to them, and they’ll happily compensate you. 

This method doesn’t just add wealth to the pockets of billionaires like Jeff Bezos or fund another space mission. Instead, you’re helping ordinary people-perhaps a single parent trying to feed their family or send their children to college. You’re improving their quality of life. These kinds of acts ensure a good night’s sleep. 

Now, the ball is in your court. Explore other FBA programs like AMZ Fastlane. You might earn some money from it, but not right away. 

If you wait to make a decision, you might get stuck in a research loop for months or even years. 

Alternatively, you could look within, revisit your dreams, aspirations, and goals, and take that crucial step toward realizing your dreams, just like thousands of other students before you. Remember that you’re not just amassing wealth for yourself but also helping others.

If this sounds like you, click here to see how everything works.

Erica Hill
Founder of The Inbetween

“My journey began like many others – the all too familiar corporate treadmill, where success seemed defined by long hours in a skyline office. I did well in school, climbed the corporate ladder, but fulfillment felt elusive.

Eventually, that feeling led me to the world of ecom, where I ran dropshipping, print on demand & FBA hustles that brought some successes – but they also brought many challenges.

It wasn’t until I found the Digital Rental Method that I really found my groove – which still happens to be my #1 recommendation for making money online!”

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