Hot Product Formula Review (2024): Does Alex Ryan Have The Best Amazon FBA Training?

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Hot Product Formula Review

This Hot Product Formula review has been thoroughly researched with information and testimonials that are available to anyone in the public. Any conclusions drawn by myself are opinions.


Amazon FBA Wholesale has been around for a long time now and has become a popular way to make money online, but is it still worth your time and effort?

Alex Ryan believes so and claims that anyone with any experience level can successfully run their own Amazon business today.

In this Hot Product Formula review I will cover if his claims are legit, what’s taught inside his program, if it’s suitable for beginners, the costs involved and much more.

So, without further ado, let’s jump right into it!

Here is a quick summary along with some pros and cons.

Key Insights

Training Curriculum

Average Rating


Hot Product Formula is a program created by Alex Ryan that teaches its students about the Amazon FBA business model. The program teaches you how to find profitable products and manufacturers. However, one thing to note is that Alex has had a sketchy Import Export Coaching program in the past, which can make you question his credibility.

The Strengths

  • There’s one-on-one weekly coaching calls available, which means you can benefit from guidance tailored to your personal goals.
  • You have lifetime access to the video lessons so you can access them at any time to get a refresher.
  • Hot Product Formula launches your product for you and also teaches you how to do it yourself.

The Weaknesses

  • The cost of the program is on the pricier side, making it unsuitable for those on a tight budget.
  • Amazon FBA can’t get you passive income as it involves ongoing involvement in managing your product listings.
  • Alex was the co-founder of a sketchy program in the past, which can make you question the integrity of this program.

TLDR – What’s The Verdict On Hot Product Formula?

Finding Hot Products With Alex Ryan

So, is the Hot Product Formula worth it?

I wouldn’t say so and here’s why:

  1. Amazon FBA wholesale requires a huge upfront investment to get started.
  2. It takes consistent effort to manage inventory and look for new products.
  3. There are many rules and regulations you need to follow with Amazon FBA and if you break any one of them, Amazon can shut you down overnight.

You basically need to have a significant amount of cash handy, sacrifice your social life and family time and lose out on inner peace by worrying about whether you’re following Amazon’s tricky ever-changing rules.

Forget the income for a moment, you don’t want to put your health on the line as stress is a key cause for many health conditions. Taking care of your well-being should always be a top priority and you can only do that with a work and life balance. 

But, don’t worry, I’m not going to leave you empty handed. I have an alternative program I recommend that offers a minimal upfront investment, making it easier for you to start your own business without the constraints of a big budget like with Amazon FBA. 

I recommend the Digital Rental Method for a more cost-effective entry to entrepreneurship and guess what? The best part about this program is that you’re the boss and control everything, which means you don’t have to worry about your business getting taken away from you. 

So, if you want to keep your pockets full and enjoy peaceful nights, you might want to take a look at this program.

Who Can Benefit From Hot Product Formula And Who It Isn’t For?

Brainstorm Product Ideas With Alex

Hot Product Formula could be for you if:

  • Already in Amazon FBA and are looking to learn wholesaling strategies from a successful guru.
  • Have a bunch of cash lying around and want to use it to start an Amazon wholesale business.

It may not be for you if:

  • Searching for a program where there isn’t much competition. There are over 10 million sellers on Amazon globally, making it a very competitive business to get into.
  • Seeking a business model that can get you passive income. Amazon FBA or Wholesale can’t get you a passive income stream as it involves active engagement to keep the business running.
Time Investment3.1 out of 5 starsThe time investment depends on how quickly you can absorb Alex’s teachings. However, finding profitable products and running ad campaigns can be time-consuming.
Level Of Control2.4 out of 5 starsYou can get your business taken away from you if you break any of Amazon’s strict rules and guidelines.
Ease Of Implementation2.9 out of 5 starsThe program is well-structured, which makes it easy to follow. One thing to keep in mind is that it could be challenging to find success in Amazon FBA Wholesale as it’s full of intense competition.
Profit Potential2.3 out of 5 starsThe profit margins sit at the 15-20% mark; however, how much you make depends on the effectiveness of your marketing strategies.

Don’t forget to explore my other article highlighting the best Amazon FBA Courses and Gurus.

Alex Ryan At A 1,000 FT View

Find Suppliers And Compare The Average Price Of Good With The Hot Product Formula

Hot Product Formula operates within the Amazon FBA Wholesale miniverse. It’s a pretty straightforward business model where you basically need to find and purchase products at a low price and sell them on Amazon for a higher price. 

One thing to note is that you’ll need a large sum of cash upfront to start with this business model as you’ll need to spend money on inventory, storage, ad campaigns, tools and fees. And, in terms of how much you’ll make, you can expect a 15-20% profit margin.

About The Guru – Alex Ryan

Alex Ryan is the host of Hot Product Formula, who hails from Sydney, Australia. He’s run multiple businesses in the past, such as the Import Export coaching program and a dating business called Succeed At Dating. 

Social Media PagesLink
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How Much Does The Hot Product Formula Cost?

Hot Product Formula’s Silver Program costs $3985 AUD (approximately $2,636 dollars), whereas the cost of the Gold program isn’t available online, so you’ll need to book a call with Alex and the team to find out more.

How Is Hot Product Formula Different From The Rest?

Do The Hot Product Formula Amazon Sellers Have Positive Reviews Online

Here is why the Hot Product Formula is different from other eCommerce programs:

  1. The Hot Product Formula is exclusively for Australia, New Zealand and the Oceania area.
  2. Alex Ryan has run multiple businesses in the past, making him a very experienced entrepreneur compared to other gurus out there.

What’s My Personal Opinion On The Hot Product Formula?

What’s My Personal Opinion On The Hot Product Formula?

Here are some of the things you should consider before going out and buying a program online:

  1. How much experience does the mentor possess?
  2. Does the guru have a good reputation online?
  3. Is the program well-reviewed?
  4. Does the program provide high-quality information?

Would I Recommend The Hot Product Formula?

Based on the above criteria here’s why I wouldn’t recommend the Hot Product Formula:

  • There are reviews online calling Hot Product Formula a scam, such as this one, that make you question the reliability of the program.
  • Alex has been involved in a sketchy program in the past that had the Queensland police involved, which has led to his reputation being tarnished. 

Check out my Automators AI review, which is no longer available following an FTC ruling against the owner and team.

Explore Honest FBA review as well, a comprehensive Amazon FBA course with strong mentoring from 7-figure sellers. The active community and engaging events ensure students stay motivated and informed.

Is The Hot Product Formula Legit?

Alex Teaches Amazon Basics For Product Launch And Product Listing

I don’t think Alex Ryan is scamming you with his program but it depends on how you see it…

However, if we put this incident aside for a moment and talk about the business model he teaches in Hot Product Formula, one thing to note is that it’s full of intense competition, which means success isn’t guaranteed.

We all have bills to pay and a family to take care of.

Personally, I need reassurance that I’ll get a reward that matches all the effort I put into the business. I can’t afford to waste any time, so if you feel the same way and don’t want to take this risk, consider this:

Create a single digital asset with the Digital Rental Method and earn between $5k-$10k per month in recurring income. It takes around 3 months to do and you can literally get started right away, potentially getting paid within a fortnight.

There are students of this program that have made the most of this opportunity and are traveling the world with their loved ones, creating memories without any financial worries.

You see, the income you generate goes straight into your bank account in the form of passive income, which means it comes in regardless of you working or not.

That’s the beauty of passive income as it offers you the freedom and flexibility to spend your days however you would like to.

Well if this sounds interesting, you might want to take a look at the Digital Rental Method.

What’s Inside The Program And Is The Hot Product Formula Cost Worth It?

Information On Storage Fees And What Monthly Revenue To Expect Covered In Alex's Program

The Hot Product Formula teaches you how to:

  • Find profitable and trending products to sell on Amazon
  • Find reliable suppliers overseas
  • List on Amazon
  • Training sessions in Auckland, Sydney, and New Zealand
  • Live training every week

The program does come with a steep price tag, which may not be affordable for many of us out there. However, whether it’s worthwhile or not depends on the individual’s goals and expectations. One thing to note is that there are programs out there that teach you similar principles at a fraction of the cost.

Conclusion: Is There A Hot Product Formula Scam Going On?

Can The Hot Product Formula Get You Financial Freedom

Let’s recap: The Hot Product Formula by Alex Ryan teaches you the Amazon FBA Wholesale business model, which gets you running a business in a market that is saturated and full of competition, requires a huge upfront investment and you’ll need to constantly be on the lookout for new products and promote them on a daily basis.

So, is the Hot Product Formula worth it? I don’t think so.

I’m not saying Alex created this program to scam anyone, I just think your time is better spent on a program that can actually guarantee you a stream of income.

That’s why I recommend the Digital Rental Method over any program out there as it gets you just that! 

The best thing about this program is that the competition is minimal, so you can get in early and make the most of this opportunity before the masses get a hold of it.

The profit margins stand at a whopping 90-95%, which is pretty much unbeatable in terms of creating an income stream for yourself online. In contrast to Amazon FBA Wholesale, where you get only 15-20% in margins, there’s no competition on which is the better option.

If this sounds more appealing to you, take a look at this program.

What Is The #1 Way For Making Money Online In 2024?

What's My Number One Top Pick Online Business Model

After scanning through various business models, I recommend the Digital Rental Method for beginners entering the online business world. 

  1. Flexibility: With Amazon FBA Wholesale, you’re going to spend all your time and effort trying to find products that are profitable and when you finally do, you’ll need to continuously run ad campaigns and keep an eye on your inventory at all times to make sure everything’s where it’s supposed to be. However, with the Digital Rental Method, you can spend a few hours of your spare time into the program to create a passive income stream for yourself. Of course, the more hours you put in, the faster you will get there but the flexibility is something that Amazon FBA Wholesale can’t get you.
  2. Ownership and Control: You can get your business taken away from you if you break any one of Amazon’s strict rules and guidelines. This will leave you tossing and turning each night, worrying about what can go wrong and if you’re up to date with Amazon’s ever-changing policies. The Digital Rental Method alleviates this stress by allowing you to own and control your assets, which means you have the full confidence in knowing your business is always safe. Plus, you get a whopping 90-95% profit margins, unlike with Amazon FBA Wholesale, where the margins sit at around 15-20%.
  3. Low Start-up Costs: With the Digital Rental Method, you can start your own business with a minimum upfront investment and can potentially start earning before spending a single dollar. With the Hot Product Formula, you’ll need to spend a bunch of money on inventory, ad campaigns, fees and much more.
  4. Minimal Ongoing Expenses: Running marketing campaigns for your Amazon business can cost you a significant amount on a consistent basis. With the Digital Rental Method, you can run things with minimized costs.
  5. Helping Real People: You’re not helping anyone but yourself with the Hot Product Formula. However, with the Digital Rental Method, you’re genuinely changing people’s lives by supporting local businesses.

It’s up to you at the end of the day. You can keep searching or join the Digital Rental Method community and earn a reliable stream of income while impacting people’s lives for the better.

If you prefer freedom and flexibility, a safe and secure source of income, and aligning people with their goals. I suggest you take a look at the Digital Rental Method.

Erica Hill
Founder of The Inbetween

“My journey began like many others – the all too familiar corporate treadmill, where success seemed defined by long hours in a skyline office. I did well in school, climbed the corporate ladder, but fulfillment felt elusive.

Eventually, that feeling led me to the world of ecom, where I ran dropshipping, print on demand & FBA hustles that brought some successes – but they also brought many challenges.

It wasn’t until I found the Digital Rental Method that I really found my groove – which still happens to be my #1 recommendation for making money online!”

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